Is your website innovative? Increase Your Business Over Night!While studying online for IT investment opportunities, I found that one
main factor was constant. All of the biggest money makers have eye-catching,
simple, innovative, and the cleanest websites online!
Having a corporate style website may greatly increase your business!
Looking professional online is extremely important, especially if you
want to attract big money to your door. There are literally 1000's of
people and companies searching every single day for their next big purchase,
will your company be the next one they contact?
Here are a couple of "corporate style websites" I am talking
about:
http://www2.sprintcanada.ca/Enterprise/default.asp
http://www.bell.ca/shop/index.jsp
http://www.cogeco.ca/en/index_o.html
As you notice with all three of those examples, they are clean, simple,
innovative and easy to navigate. You won't notice any flashing buttons,
10 different text colors, everything packed into one page, banner ads
in every corner, etc.
The point is - keep it clean!
Have you ever visited a website and you left with a headache? This might
be the same for your visitors. People notice when they find clean websites,
it actually increases your chances of people reading your content more
often than not.
Appearance is everything online. What your website tells people subconsciously
is the message they perceive about your business. The more "Mickey
mouse" your website looks, the more "Mickey mouse" visitors
will think about your business. The internet is very impersonal and in
order to increase our business, you need to find ways to subconsciously
tell your visitors that you mean business and you're the right choice
for their purchase online.
It takes 2 seconds to look bad online:
This whole process happens within seconds of visiting your website. Let's
say that 70% of your visitors are 1st time visitors and only 4% ever come
back, by simply cleaning up your style, it may actually increase that
4% return visitors into 10% overnight. It is that simple.
Redesigning your existing website is very important:
Many people who Redesign their existing website once every 3 years end
up increasing their business overnight. Those of you who have had the
same website for the last 10 years should really consider updating right
away. Updating your website is like turning over a new leaf and coming
up with new and innovative ideas to connect with your visitors.
Yahoo.com & MSN consistently update their template(s):
Yahoo & MSN also understand the importance of "keeping up with
the Jones's". Keeping your website fresh and up to date will give
your existing visitors another reason to browse through other sections
simply because they have a new found interest and curiosity. Please note:
Changing everything around every month is not the key, this method may
actually confuse your visitors more than increase their curiosity.
Humans get bored easily:
It is actually really easy to have your visitors lose interest in your
company. What would spawn such loss?
- Old outdated content
- Broken links everywhere
- Contact forms that don't work anymore
- Website templates from the "50's"
- Content that isn't related to their search
We as humans have a short attention span. If the website we are visiting
doesn't pique our interest right away, as we say "there they where,
GONE!" This is the very reason why BLOGS attract a huge amount of
attention online. Not only can you read people's thoughts, but you can
read them every day!
Blogs are a great way to connect with new & existing visitors on
a daily basis. Don't forget, search engines tend to like updated content
as well.
Getting back to making more money...
The better you look online, the better your checks will be. People want
to know that they made the right decision for their family, friends, or
business. Going with a company that doesn't feel right may embarrass them
and decrease your chances at repeat business. People will always recommend
a company that they are proud to do business with. It's the same as getting
"recognition" for their recommendation.
Bottom line is this:
Re-think, Re-design, Re-vamp whatever you have to in order to turn over
a new leaf for your business. Do this properly, and you too will increase
your business over night!
About The Author:
Martin Lemieux is the owner of Smartads. We help companies to increase
their business online and offline.
Martin Lemieux's Internet Marketing Archive:
http://www.smartads.info/newsletter/archive/
Internet Marketing Tips: http://www.smartads.info
eCommerce Development: http://www.thingsdigital.ca
|
