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Tips for Writing an Article to Promote Your Online Business

By: Alan Liew
Published: March 8 2007

One of the oldest and most effective methods of marketing is the information-based marketing technique. This technique has always been popular but has acquired more relevance in the present day scenario where communication technology has undergone a dramatic metamorphosis.

Article writing, their submission and ultimately their publication has gained unmatched popularity in the field of marketing, to elicit interest of the readers and direct them to visit your site and end up buying the product that you are selling.

The foremost aim should be to get your content more exposure which will help in promoting your products or website and ultimately make money for each sale generated. There are many ways that you can adopt to do that and publishing articles in article directories with resource boxes linking to your site is one of the most popular method of doing. This, however, is not the entire picture behind article writing. There are quite a few of other things that you have to keep in mind to ensure that the article is effective.

The three main benefits that are generally expected from writing an article is high traffic towards your site, higher brand awareness and effective promotion of your product. However the purpose of the article should be solely to provide good and solid information to the readers. Your article needs to be focused on one aspect to derive the maximum benefits from its publication. Therefore the content of the article becomes the most important aspect since only focused and relevant content will encourage people to read and subsequently click on the link in the resource box to visit your website.

You may already realize that your article can help you drive targeted visitors to your site and generate additional backlinks to your site. But do you know that you can get more visitors and better search engine results from that same article? The trick lies in placing the keywords strategically into the article. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method but before doing so make sure that the article directories you are using provide that facility.

An article that is helpful to your readers, well written and with proper keywords will ensure that you get visitors to your site. But you should not forget about the guidelines and rules of the article directories set by the article publishers.

There are guidelines and specifications that have to be adhered to gain acceptance. If you want your articles to be published, the best way is to write articles that are helpful to readers while making sure that you stand by their guidelines. The standard guidelines are not very difficult to comply. A serious research, spell check and an interesting topic will get your articles published on most of the article directories. If that seems to be too much, you could even look at hiring a professional writer to write articles for you.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased backlinks but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

About the author:
Alan Liew is a full-time Internet marketer. He currently owns and operates - a website dedicated to helping people to start making money online with Google AdSense, affiliate programs and more.


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